Mustard Denim
Harley-Davidson
The most affordable Harley-Davidson in India. Stripped-back, bold, and unapologetically raw — your entry into the Harley world starts here.
₹2,34,500
Ex-showroom price, Thane
Key Specifications
Full Specifications
| Engine Type | Single Cylinder, Air-Oil Cooled |
| Displacement | 440 cc |
| Max Power | 27 BHP @ 6,000 rpm |
| Max Torque | 38 Nm @ 4,000 rpm |
| Transmission | 6-Speed Manual |
| Fuel System | Fuel Injection |
| Clutch | Wet Multi-plate, Assist & Slipper |
| Kerb Weight | 189 kg |
| Fuel Tank Capacity | 13.5 Litres |
| Ground Clearance | 170 mm |
| Seat Height | 790 mm |
| Wheelbase | 1,440 mm |
| Frame | Tubular Steel, Spine Type |
| Front Suspension | 43 mm Telescopic Fork |
| Rear Suspension | Twin Shock Absorbers |
| Front Brake | 320 mm Disc |
| Rear Brake | 240 mm Disc |
| ABS | Single-Channel ABS |
| Front Tyre | 100/80-17 |
| Rear Tyre | 140/70-17 |
| Headlamp | LED |
| Tail Lamp | LED |
| Instrument Cluster | LCD Digital |
| Turn Signals | LED |
| USB Charging | Yes |
| Riding Modes | No |
Finance Options
Approximate monthly EMI at ~9% p.a. for the Harley-Davidson X440 Vivid priced at ₹2,34,500.
| Down Payment | Loan Amount | 12 Months | 24 Months | 36 Months |
|---|---|---|---|---|
| 10% (₹23,450) | ₹2,11,050 | ₹18,470/mo | ₹9,640/mo | ₹6,710/mo |
| 20% (₹46,900) | ₹1,87,600 | ₹16,420/mo | ₹8,570/mo | ₹5,960/mo |
| 30% (₹70,350) | ₹1,64,150 | ₹14,370/mo | ₹7,500/mo | ₹5,220/mo |
EMI values are approximate at ~9% p.a. interest. Actual rates vary by bank and credit profile. Contact Bharat Auto Hub for exact on-road price and EMI quotes.
About This Motorcycle
There was a time when owning a Harley-Davidson in India meant spending upwards of five lakhs. The X440 Vivid shatters that barrier entirely. Priced at just ₹2,34,500 ex-showroom, it is the single most affordable way to park a Harley-Davidson in your garage, hang that Harley key fob from your belt, and join a riding community that spans the globe. For aspirational riders in Thane and across Mumbai, this is the motorcycle that turns the dream from "someday" into "this weekend."
The Vivid line is Harley-Davidson's deliberately stripped-back approach to the X440 platform. Instead of loading the motorcycle with accessories and electronics that inflate the price, the Vivid variant focuses on the essentials: the same 440cc single-cylinder, air-oil cooled engine producing 27 BHP and 38 Nm of torque, the same smooth 6-speed gearbox with assist-and-slipper clutch, and the same commanding riding posture that defines every Harley. What changes is the trim level — single-channel ABS instead of dual-channel, and a distinctive Mustard Denim finish that is exclusive to the Vivid and cannot be had on the standard or T variants. At 189 kg, it is also the lightest member of the X440 family, making it marginally more agile in Thane's dense traffic around Naupada and the Eastern Express Highway.
For the urban commuter, the X440 Vivid makes a compelling daily rider. The low-end torque delivery means you rarely need to drop below third gear in city traffic, and the slipper clutch eliminates the wrist fatigue that plagues riders stuck in bumper-to-bumper crawls during rush hour. The 790 mm seat height keeps both feet planted at traffic signals, instilling confidence even for shorter riders. The LED headlamp cuts through the haze of Mumbai's humid evenings, and the digital LCD cluster puts all the information you need — speed, gear indicator, fuel level, trip data — right where you can read it at a glance without taking your eyes off the road.
The value proposition of the X440 Vivid becomes even clearer when you consider what you save compared to the base X440 — ₹20,400. For a rider who primarily commutes within Thane, Mulund, and Navi Mumbai, the single-channel ABS on the Vivid is more than adequate for daily safety. The money saved can go toward a quality helmet, riding jacket, or even the first few EMI payments. Speaking of EMIs, Bharat Auto Hub offers financing starting at approximately ₹5,220 per month on a 36-month tenure — making Harley ownership genuinely accessible to working professionals. The X440 Vivid is not a compromise; it is a calculated choice by riders who value substance over accessories. Visit our Hero Premia showroom at Naupada, Thane to see the Mustard Denim finish in person, or call +91 9833393159 to book your test ride today.
Why Bharat Auto Hub
Bharat Auto Hub is the sole authorized Hero Premia dealership in Thane, offering the complete range of Harley-Davidson, Hero premium, and Vida electric vehicles under one roof.
Experience the Harley-Davidson X440 Vivid first-hand before you decide. Walk in or call ahead to schedule your test ride at our Naupada showroom.
On-the-spot loan approvals with leading banks. Our certified service centre uses genuine parts and trained technicians for all post-purchase support.
Common Questions
The ex-showroom price of the Harley-Davidson X440 Vivid in Thane is ₹2,34,500. It is the most affordable Harley-Davidson motorcycle currently on sale. The on-road price (including registration, insurance, and accessories) will vary. Visit Bharat Auto Hub at Naupada, Thane or call +91 9833393159 for the latest on-road price quote.
The X440 Vivid is the entry-level variant priced ₹20,400 less than the standard X440. Key differences include single-channel ABS (vs dual-channel on the standard), a lower kerb weight of 189 kg (vs 190.5 kg), and the exclusive Mustard Denim colour option. The engine, power output (27 BHP / 38 Nm), gearbox, frame, suspension, and braking hardware are identical across both variants.
Yes, Bharat Auto Hub offers EMI options for the Harley-Davidson X440 Vivid starting at approximately ₹5,220 per month (36-month tenure, 30% down payment, ~9% interest). We partner with leading banks and NBFCs including HDFC, ICICI, Bajaj Finance, and others for on-the-spot loan approvals. Actual EMI depends on your down payment, tenure, and credit profile.
Single-channel ABS on the X440 Vivid provides anti-lock braking on the front wheel, which handles the majority of braking force on any motorcycle. It is fully adequate for daily urban commuting and occasional highway rides. For riders who frequently tour on highways or ride in heavy rain, the standard X440 or X440 T with dual-channel ABS may be a better choice. Both options are available at Bharat Auto Hub for you to compare.
The Harley-Davidson X440 Vivid is available in a single exclusive colour: Mustard Denim. This textured yellow-gold finish is unique to the Vivid variant and is not offered on the standard X440 or X440 T. Visit Bharat Auto Hub at Naupada, Thane to see it in person — the denim-textured finish looks distinctly different under natural light compared to photographs.